eLearning News: Worldreader’s Million Books Movement

eLearning News: Worldreader’s Million Books Movement from Gatlin International LLC

By: Gatlin International LLC  06/06/2012
Keywords: education

Most people in the education and technology fields are aware that there are many ways in which educators can incorporate technology into the classroom to improve and enhance learning. When thinking of current technology used in the classroom, there are many technological gadgets that come to mind: tablet computers, laptops, mobile phones, and e-readers just to name a few. In the past few months, we have shared several articles about a wonderful organization called Worldreader who uses one of these pieces of technology, the e-reader, to enhance learning and improve people’s lives. Worldreader is a not-for-profit organization whose goal is to make books available to every person on the planet using e-reader and e-book technology. Worldreader works with publishers, book and e-book retailers, and government agencies to achieve this mission. According to the Worldreader website, “Worldreader.org’s mission is to make digital books available to all in the developing world, enabling millions of people to improve their lives. Emerging e-book technology is sharply reducing the cost and complexity of delivering reading material everywhere. We are developing the systems and the partnerships to get e-readers — and the life-changing, power-creating ideas contained in e-books — into the hands and minds of people in the developing world, where profit-seeking entities are not focused.” Just last week, Worldreader announced its “Million Books Movement”. This is a movement initiated by Worldreader in which the goal is to send 1 million e-books to Africa. But this is no ordinary movement; this movement has an interesting twist. Worldreader has partnered up with Futbol Club Barcelona to motivate young students to read more. The idea is that students will be even more excited about reading when a sports figure they admire offers support and encouragement. Personalized messages are delivered to students’ Kindle e-readers so the children feel as if their sports heroes are speaking directly to them. Students in Ghana received messages on their Kindles from FCB stars such as Lionel Messi popping up to say, “Champions read.” Other messages include Xavier “Xavi” Hernández challenging students to “Dare to read more” and Seydou Keita asked the question, “I read. Do you?” Perfect in its simplicity is Éric Abidal message to the children, “Every book is a goal!” You can see the students’ reactions to these pro-reading messages in this heartwarming Worldreader video clip. If reading this article inspires you to help Worldreader in its Million Books Movement, there are several things you may do to get involved. Below is a list of ideas taken from the Worldreader website: Donate $5 so we can get more kids more e-books. $5 is an e-book for Charles. Post one of Worldreader’s awesome banners on your website (Click here for banners in Catalan or Spanish). Tell your friends about the Million Books Movement on Facebook, Twitter, Google+. Spread the word about Worldreader and the Million Books Movement using the hashtag #MillionBooks. If you would like to read more about the Worldreader organization or the Million Books Movement, you may visit the Worldreader website at http://www.worldreader.org/ . Image courtesy of FreeDigitalPhotos.net. http://www.freedigitalphotos.net

Keywords: education

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