New Developments Launching on The Katies Cards Website!
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The new developments have been made to improve usability for both new customers and existing customers and include changes to webpages to make them more attractive to customers as well as brand new features including a Facebook app.
The addition of a Facebook app for Katies Ecards members allows members to connect their membership account with Facebook and send their Facebook friends e cardse cards. The new function also pulls through data from Facebook and to show members their Facebook friends' birthday reminders to further assist members in organising their card deliveries.
The new developments also include an import function so that users can import bulk lists of up to 100 contacts to their address book at any one time, saving an immense amount of time when sending out a Christmas ecard.
New and existing customers now have the choice between 3 different subscription terms; 3 months, 12 months or 24 months. This means that new members can try out the service short-term and longer members can renew their membership for 2 years which will save them time as well as money as they will avoid any price increases.
Recipients will now be notified that they have been sent an ecard with a new and attractive 'card-like' HTML email, enhancing the overall user and recipient experience tremendously.
Changes to the Katies Ecards homepage include movement of the flash movie and the welcome message, the addition of a box featuring the newest 2 ecards to be added to the website as well as a handy 'upcoming events' list, which shows the event with the date and will be a helpful reminder for customers to schedule cards for events they might have otherwise forgotten.
The joining page has been made clearer, and instructions are easier to follow allowing more people to join without hindrance. An additional demographic collection function has been added, which will collect information about where the new customer has come from. This with additions to the back end reporting, will aid the team in understanding customer behaviour as well as where to channel marketing efforts to the greatest effect.
These developments are due to be fully working on the Katies Ecards website in a matter of days and will help the team manage the Christmas e card rush as well as attract new customers to the website. The new additions to the website will coincide with the team expanding the Christmas e cards category with the addition of new ecards to send this year. The Christmas ecards collection which includes the popular ‘Turkey Breakout’ series featuring turkeys attempting to escape their Christmas fate, ‘Christmas Cottage’, a cosy scene portraying a snowy cottage and a warm open fire, the moving ‘Christmas Candles’ card, spreading the message of peace at Christmas time. ‘Christmas Presents’ is a modern, upbeat card animated to snappy jazz music, ‘Lob the leader’ is more of a game where players have to hit leaders of the British government with snowballs as they pop out from behind various Christmas-themed objects and the ‘Scrooge Game’, where the player has to catch falling coins, as well as many more.
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