Insightful Research

Insightful Research from Qualicis Research

By: Qualicis Research  31/03/2014
Keywords: mystery shopping, qualitative research, questionnaires

Qualicis Research is a full service independent qualitative research agency based in London. We have extensive experience of working with the public sector as well as the commercial arena, providing fresh new perspectives and crucial insights. Our specialist services include conducting depth interviews, focus groups as well as some traditional quantitative survey techniques to enhance the quality of findings. Through what we call our 'PACT' values, the philosophy at Qualicis Research is to take robust academic research principles and bring them into the real world of organisational and societal goals and priorities. Human attitudes, perceptions, motivations and ultimately behaviour are complex social constructs that require a carefully designed research strategy in order to unpack and understand them with contextual sensitivity - we are experts in doing just that. Qualicis Research can help you with either one-off, ad hoc research or ongoing research to deliver a continuous stream of reliable, robust data to inform your business decisions or public policy design. We help to finalise the research question and then, crucially, establish the objectives - the overarching business objective and then research objectives that map out the project with your goals firmly in mind.

Keywords: Depth Interviews, focus groups, Market Research Agency, Market Research Company, mystery shopping, qualitative market research, qualitative research, questionnaires

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