Carlsberg's Beo - Brewed Drinks Innovation

Carlsberg's Beo - Brewed Drinks Innovation from Ergo

By: Ergo  18/10/2011
Keywords: design, Branding

Beo* is Carlsberg's first venture into brewed drinks innovations, using many of the good things about a natural brewing process and giving consumers a real alternative to alcohol and soft drinks. Ergo focused on the opportunity for ‘adult soft drinks’ for those occasions that people don’t wish to drink alcohol but don’t really want artificial or over-sweet drinks. We created the brand identity to reflect the product experience - "Delightfully Refreshing" – natural, fresh yet sophisticated. We created the final packaging, brand guidelines and brand magazine, and devised a refreshing launch strategy to create delight across markets.

Keywords: Branding, design