Intellitracker announce rebranding to Cognesia Ltd

Intellitracker announce rebranding to Cognesia Ltd from Cognesia

By: Cognesia  14/04/2011
Keywords: marketing, analytics, business intelligence

We are delighted to announce that Intellitracker Ltd has rebranded as Cognesia Ltd.

Intellitracker Limited, one of the UK’s leading online analytics organisations are pleased to announce the rebranding of the company. The rebranding follows a period of expansion for the business and will see the company trading under the new name Cognesia Limited. The rebranding will include a new website using the new visual identity.

Commenting on the rebranding, David Hudson, Director of Sales and Marketing at Cognesia explains, “Following a very successful year both in terms of new business and product development, our technology has evolved to such a degree, that we no longer feel that the name Intellitracker accurately reflects who we are.”

After much deliberation the company has selected the new name Cognesia, which roughly translated means “Intelligent Recall”.

David continues, “Over the last 2-3 years our original singular focus on web analytics has given way to a broader focus on site optimisation, visitor profiling and behavioural targeting.  We see our product range becoming more action oriented, with a focus on improving engagement through personalisation. The name Cognesia perfectly describes what it is we now do and our plans for the future.”

The Cognesia logo symbol is a mixture of protective bubble, button, person and arrow and has been designed to encompass the company’s vision of interactive personalisation.

Cognesia’s new website at is set to go live in the next couple of weeks.

Keywords: analytics, business intelligence, Interactive Business Intelligence, marketing

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