Toyota (GB) Plc /
Space Projects Ltd
“Bolt-Together” Toyota Crawley Customer Lounge – September 2011
pictures illustrate the third variation of the new proto-type Toyota
“Bolt-Together” customer lounge area. Space Projects Ltd approach to the
redesign of the now ten-year-old concept has been based around customer needs
and expectations, improvements in transparent processes as well as the showroom
visibility, in both being able to see what’s going on, and in-turn “being” seen
ensures nobody ever feels forgotten. Imparting new product information, Toyota
past history, safety advice etc via a centrally controlled network digital
screen system ensures each centre and customer is treated with equal importance
whether they be in central London or the Outer-Hebrides.
selection has been based upon durability, practicality and at the end of its
life - recyclability. Dirt traps have been eliminated as far as possible via
crisp detailing, dirt resistant materials and process segregation. Doors are
laminated for ease of cleaning with the lightness of touch continued through
into office and admin areas with divides specified in frosted acrylic,
laminates in a muted light gray’s all in-turn set against the Quadrant carpet
tile “Stripe” laid in a quarter-turn fashion.
The Lounge unit
is manufactured, constructed, pre-wired and completely assembled tested and
tweaked off site before then being disassembled, transported to site and
installed. This approach ensures site builders and contractors never come into
contact with finished showroom elements as units are only ever installed
“after” practical completion of all site works to ensure non damage.
development and customer research works complete, Space Projects Ltd have now
been tasked with taking the key visual markers and processes and adapting them
into a package suitable for a nationwide network refurbishment programme.
Working within the constraints of the existing structures and tight budgets the
first test refurbishment site will be Toyota Liverpool in late 2011, with the
rollout across the network then due to commence in 2012 and through into 2013.
design consultants / design guardians for Toyota (GB) Plc in 2001 and
continuing this role to the present day our role involves all aspects of
Toyota’s showroom architectural design, interior design, contractor management
and project implementation within the UK from concept design of all new centres
and interior brand development to the re-designing and refurbishment of all
Press; - Space
Projects Ltd – September 2011