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The ascent in popularity of digital reading devices, such as tablets and e-readers, has seen the demand for ebooks soar. They are a useful vehicle for presenting complex, long form and in-depth information in a visually attractive and reader-friendly format.
Ebooks have a low production cost compared to traditional book publishing, yet they offer an extremely high conversion rate. This makes them a potent tool for any brand wanting to become an authority in a particular field, answer key customer questions, build trust and relationships with audiences, and ultimately turn readers into paying customers.
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