Blogs are integral to supporting the marketing endeavours of any company. A blog gives your brand a voice, boosts your online presence and increases the shareability of your content. Social media and blogs work harmoniously together and can enhance your social presence more effectively than a static site, with the option to share and discuss content appearing instantaneously on Facebook, Twitter and Google+.
Blogs reach a wider audience than a static site and can produce higher conversion rates for your business. Search engines love fresh content and a blog that generates well-written, valuable and shareable content will see your brand visibility soar.