Customer Relationship Management

By: Perfect Timing Customer Marketing  14/09/2009
Keywords: marketing

In its simplest form Customer Relationship Management (CRM) recognises that loyal customers are the foundation of a successful business. Most companies in today’s business environment often stress the need to maintain a strong customer focus, but many fail with poor service delivery, resulting in higher levels of customer defection. Successful CRM initiatives should align to a true customer-centric strategy that permeates throughout an organisation.

Key to developing a successful CRM strategy is the need to first capture, analyse and then interpret your customer data. Segmenting these customers by their worth to your business (customer value management) will help you to determine those who are the most/least profitable. Once these components are in place, CRM helps companies to understand, anticipate, and ultimately fulfil the needs of their most important customers.

Keywords: marketing

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