The field of search engine optimization (SEO), is concerned
with maximising the visibility of a website by making
its listings appear more frequently and more prominently in organic search
Value of Natural Rankings
•Perception is of an established, reputable business.
•It's easier to buy a listing than earn it; but not ranking in
natural search results benefits no one - except your competitors.
•Natural traffic has an unpredictable aspect to it, i.e. if
you have a broad match on PPC, it is very costly and will not bring the volume
and variety of traffic that natural rankings will.
• Due to an improved understanding of search engines, the
public are increasingly trusting natural rankings rather than PPC.