Search Engine Optimisation

By: Media And Marketing With Impact  04/05/2011
Keywords: marketing, Multimedia Advertising, email marketing

The field of search engine optimization (SEO), is concerned with maximising the visibility of a website by making its listings appear more frequently and more prominently in organic search results.

The Value of Natural Rankings

Perception is of an established, reputable business.
It's easier to buy a listing than earn it; but not ranking in natural search results benefits no one - except your competitors.
Natural traffic has an unpredictable aspect to it, i.e. if you have a broad match on PPC, it is very costly and will not bring the volume and variety of traffic that natural rankings will.
Due to an improved understanding of search engines, the public are increasingly trusting natural rankings rather than PPC.

Keywords: advertising agency, affiliate marketing, creative advertising, digital advertising, direct marketing, email marketing, marketing, marketing agency, Media Buying, Media Planning, Multimedia Advertising, online advertising, pay per click, press advertising, Radio advertising, Search Engine Optimization, TV advertising, web advertising, website optimisation, website promotion

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