Strategy is about knowing where your organisation needs to be: what
it should be doing at that point and, most importantly, how it needs to
get there. For a large number of SMEs this is not something that they
can afford to spend time reviewing. In a large organisation there are
often big departments and multiple directors undertaking this task, for
the SME this just isn’t feasible.
At Kynaston we pride ourselves in being able to review an
organisation and provide clear advice on directions that it could
take. In addition to this, if an organisation looks at this from an
internal perspective, it can prove difficult to be objective about the
Finally it is worth remembering the words of Winston Churchill:
“However beautiful the strategy, you should occasionally look at the results”
Defining strategy is vital to the growth and
success of an organisation. Having Kynaston assist you with this will
allow you to concentrate on maintaining a healthy set of results.