Writing Feature Articles

By: Henshall Centre  08/10/2009
Keywords: press release writing

Delegates learn how to:

· Shape and pace an article

· Write lively copy and intriguing intros

· Understand the differences between writing news releases and writing feature material

· Use a system for writing swiftly and to a word count

· Identify angles which will interest a publication's readership

· Develop interviewing skills to enhance ghost writing and information gathering


Understanding Feature Articles The distinction between news and features. The importance of the role of features. Understanding the twenty basic types of feature article. How to spot feature angles in your day-to-day work.

Handling Introductions The intro and its vital role in a feature article. Why some intros work and others don't. How to use the four golden rules of intro writing to engage the interest of your readers.

Shaping the Article Ways of structuring, styling and ending your article for maximum impact. How to write swiftly to a word count. Why the word count is critically important.

Researching your Article Interviewing skills that will make your article more authoritative and balanced. Using those skills to handle the internal politics surrounding feature articles.

Keywords: press release writing