Delegates learn how to:
· Identify the benefits of different awards schemes
· Interpret and seek to exceed the judges' expectations
·Structure an entry for maximum impact
· Write cogent, persuasive copy that will highlight achievements
· Maximise the publicity from winning an award
Which awards can provide real insight into your organisation and which
ones are just designed to celebrate success? How to select the
categories you are most likely to win.
Behind the Bullet Points
What are the judges looking for? What makes the difference between the
winner and the also-rans? The vital importance of strong evidence.
Managing your time to hit the deadline. Deciding who else needs to be
involved. How to ask the powerful questions that produce the evidence
Making your Case Structure - how to get the
right information in the right places. The art of persuasive writing -
how to be credible and convincing. How to write powerful but objective
copy. Sticking to the word count.
Maximising the Benefits Use clever copy and imaginative photos to generate publicity from an awards success. The benefits of sponsoring awards