Delegates learn how to:
· Save time, money and temper at all stages of the design and production process.
· Understand what designers and printers are saying.
· Get results they want.
· Make informed decisions in design and print situations.
· Ask the right questions and get the right answers.
Deciding What You Want
How to prepare a brief that will get the results you want. Explaining
unexplainable things. Knowing about thumbnails, layouts, roughs and
artwork and what to expect. Talking to a designer and understanding
what they are saying. Introduction to design vocabulary.
How to interpret roughs and layouts and change them to meet your
specifications. Controlling the creative process to meet your budget.
Deciding on the design route that fits your needs.
What computers can and cannot do. How you can help the design process
with your computer. Understanding design technology. The Macintosh/PC
divide explained in real words.
Colour Confidence Getting
the colour results you want. Understanding 1, 2 and 4 colour printing.
Spot colours and pantone colours. How your choice of paper affects
quality of print.
Proofing, Printing and Perfection The
print production process - an understanding. Various printing
techniques and when to use each one. Choosing proofs, which you can
afford to have and which you can't afford not to have. Proof reading,
checking and signing off.