Understanding Design and Print

By: Henshall Centre  08/10/2009
Keywords: presentation skills

Delegates learn how to:

· Save time, money and temper at all stages of the design and production process.

· Understand what designers and printers are saying.

· Get results they want.

· Make informed decisions in design and print situations.

· Ask the right questions and get the right answers.


Deciding What You Want How to prepare a brief that will get the results you want. Explaining unexplainable things. Knowing about thumbnails, layouts, roughs and artwork and what to expect. Talking to a designer and understanding what they are saying. Introduction to design vocabulary.

First Impressions How to interpret roughs and layouts and change them to meet your specifications. Controlling the creative process to meet your budget. Deciding on the design route that fits your needs.

Computer Confidence What computers can and cannot do. How you can help the design process with your computer. Understanding design technology. The Macintosh/PC divide explained in real words.

Colour Confidence Getting the colour results you want. Understanding 1, 2 and 4 colour printing. Spot colours and pantone colours. How your choice of paper affects quality of print.

Proofing, Printing and Perfection The print production process - an understanding. Various printing techniques and when to use each one. Choosing proofs, which you can afford to have and which you can't afford not to have. Proof reading, checking and signing off.

Keywords: presentation skills