Delegates learn how to:
· Understand the business process.
· Manage their time better.
· Increase their business skills.
· Improve their written and verbal skills.
· Assert themselves when needed.
· Become a valued member of the PR team.
Sales and Marketing
An outline of the differences between the two. Where PR fits into the
corporate structure. The differences between PR and advertising.
The Role of PR
A look at the techniques used by PR and the reasons behind them. The
various ways in which PR is used to deliver messages and how it reaches
its targets. The personal qualities needed for an effective PR person.
Business Writing, Letters & Reports Some of the common pitfalls of business writing. How to structure persuasive letters and efficient reports.
How to manage your time more effectively. Allocating priorities for
your work. Specific techniques to smooth the work flow and ease the
pressures on your time.
Dealing with Executives How to
build an effective relationship with your executives. Anticipating some
of their needs and understanding others. Making sure they are properly
supported. Specific telephone techniques for handling internal and
Dealing with Clients, Colleagues and the Media
Why it is important to handle clients correctly. Understand the
pressures that they are working under. How to get the best from your
colleagues. How to handle journalists. Understanding their agenda.
Understanding the difference between assertion and aggression. How to
resolve conflict. How to keep issues business based instead of personal.