Assembling the information for a speech. Concentrating on
the main points of interest for the listeners.
Deciding on the objective of the speech. Sources of material.
Delivering the Message
Striking a balance between information and inspiration.
Making sure that your message gets across.
How to make sure that you will be delivering exactly what
they need to hear. How to keep their attention right through
to the end.
Patterns of Speeches
Different ways to deliver the same ideas. Twelve specific
ways to structure the speech. Writing a suitable introduction.
The use of humour when applicable.
Spoken Style and Language
The essential differences in style between written and spoken
language. Words and phrases that look good on the page can
sometimes be difficult to deliver out loud.
Delegates learn how to:
• Simplify complex issues and concepts
• Identify the main points
• Write a text for the speech
• Transform the text into a script for
• Tailor speeches to specific audiences
• Use different patterns of speeches
Aims of the course
Delegates are shown how to write speeches,
either for themselves or for others to deliver.
The course gives them structures to work
with and underlines important differences
between written and spoken language.
They see how to present information or
persuade listeners to a course of action.