Delegates learn how to:
· Appreciate the role of special events in the PR mix
· Set event goals and objectives
Understand the different types of special events that can contribute to
public relations · Appreciate the detailed planning that goes into a
· Develop a critical path to maintain control of the event's organisation
Special Events in the PR Mix
The role of special events in an organisation and how to determine
their scope. Setting professional, disciplined objectives that ensure
that events make a contribution to your organisation's success.
Different Types of Event
Understanding the range of events that can contribute to the PR mix,
including: roadshows; conferences; sponsorship events; briefings; and
The A to Z of Event Planning A
thoroughly detailed overview of all the elements of an event,
including: site selection; speaker/VIP liaison; audio visual planning;
press relations; marketing and direct mail; on-site management;
rehearsal; and follow-up.
Developing a Critical Timeline
How to adhere to deadlines and ensure planning control. Practical
advice on how to develop a critical path to cover all types of events.
Develop your own Event
Delegates work in small groups to develop an event which they then
present to the class for critique by the tutor and the group.