Special Event Management

By: Henshall Centre  08/10/2009
Keywords: public relations

Delegates learn how to:

· Appreciate the role of special events in the PR mix

· Set event goals and objectives

· Understand the different types of special events that can contribute to public relations · Appreciate the detailed planning that goes into a successful event

· Develop a critical path to maintain control of the event's organisation


Special Events in the PR Mix The role of special events in an organisation and how to determine their scope. Setting professional, disciplined objectives that ensure that events make a contribution to your organisation's success.

Different Types of Event Understanding the range of events that can contribute to the PR mix, including: roadshows; conferences; sponsorship events; briefings; and hospitality events.

The A to Z of Event Planning A thoroughly detailed overview of all the elements of an event, including: site selection; speaker/VIP liaison; audio visual planning; press relations; marketing and direct mail; on-site management; rehearsal; and follow-up.

Developing a Critical Timeline How to adhere to deadlines and ensure planning control. Practical advice on how to develop a critical path to cover all types of events.

Develop your own Event Delegates work in small groups to develop an event which they then present to the class for critique by the tutor and the group.

Keywords: public relations