Delegates learn how to:
· Produce quality copy to a deadline
· Adapt writing styles to the demands of the job
· Write for purpose not for pleasure
· Handle time pressures
· Prime the writing "pump" when inspiration fails
Professional Writing Skills
A clear definition of what is needed from professional writers in
public relations. Understanding the psychology of the reader.
Communicating through repetition and signposting. Writing for the
. Writing to a Brief How to write to a target word count. Adapting styles. Handling time pressures. Creating inspiration.
Delegates work individually on a portfolio of tasks with individual
coaching input from the tutor(s). Because of the diversity of computer
and software types, no word processing technology is supplied.
Delegates who can no longer relate to paper may, if they wish, bring
their own computer to use on the course. At the end of the morning
there is a group feedback session to share lessons learned. The
afternoon session repeats the morning format.
Delegates finish the day in open forum. They prepare a writing
"workout" programme to build writing practise into their working lives.