Delegates learn how to:
· Understand the qualities that give them the edge at board level
· Use NLP and other tools to maximise their personal communication and presentation skills · Understand the CEO perspective
· Make a successful pitch to the board for extra resources, staff or commitment
· Use evidence, data and auditing to demonstrate the value of communications
Why be on the board?
What's in it for you, your organisation and the communications
function? What qualities and skills do you need to work at board level?
Delegates explore and discuss research findings on the key qualities
Have you got what it takes? Resolving conflict.
Developing board level competences. Delegates learn how to establish
their 'market value' among senior colleagues.
Making your case
Delegates have the opportunity to put together a board-level
presentation, learning how to successfully demonstrate the value of
communications and win support. They have the opportunity to learn what
it is like to be in the CEO's shoes.
Raising your game Delegates develop a personal action plan for raising their credibility. They take away top tips for getting to the board.