PR Through the Social Media

By: Henshall Centre  08/10/2009
Keywords: E-PR

Delegates learn how to:

· Understand what networks are out there and how to harness them

· Talk the talk of the social media world

· Respect the rules and etiquette of operating as an organisation in this world

· Think virally to target your audience

· Use the concept of a funwall as an alternative to mass email campaigns

· Measure and evaluate a social media networking campaign


The Social Networking Landscape What is out there? Examining the famous, infamous and emerging social networks; their demographics and cultures. The language of the social media. How to talk the talk. The critical importance of the etiquette of the social media. How failing to respect it can damage corporate reputations. How networks work. How to approach them.

Strategies for Using Social Networks Winning strategies behind creating a successful campaign in the social media world. Building brand loyalty and creating advocates. How creative can you be? Ensuring interaction with your target audience. Thinking virally and creating push campaigns. Using social networks to target audiences.

Tactics in the Social Networking World How to set up and moderate discussion groups in social networks. Joining established groups. Creating a profile page that recruits fans. The funwall and why mass e-mails are so yesteryear. Creating an alternative to e-mail campaigns. Incorporating sound and vision into your page. Creating badges that link to your company website. Using social networking tools including widgets, pokes, polls, beacons and social ads.

Integration and evaluation Integrating your social media strategy with a wider on-line and off-line campaign. The importance of rewards in the social media world. Measuring and evaluating a social media networking campaign.

Keywords: E-PR