Persuasive Writing

By: Henshall Centre  08/10/2009
Keywords: communication skills

Delegates learn how to:

· Write persuasive letters, emails and reports

· Structure written communication to deliver information easily and carry busy readers to a desired conclusion

· Write effective e-mails

· Write clear, stylish business letters

· Punctuate their writing properly to avoid "baulking".

· Explain complex procedures simply

COURSE CONTENT

Getting to Grips with Grammar A look at the foundations of effective writing. A friendly introduction to the most common mistakes made with punctuation. A chance to practise the basic skills that are so important.

Business Writing Some of the pitfalls of bad business writing. How to ensure that complex information is being delivered in an understandable format. Focusing attention on the needs of the reader. Better business letters.

Writing to Motivate Using the motivated sequence outline system for persuasive letters. The ten commandments of effective communication. Using a reader centred structure.

Reports that get Read A look at the various structures of reports. Specific examples of formats for different levels of reader. Ways to clarify complicated subjects.

Practical Sessions Each session takes the form of demonstration, discussion and practice. Examples are shown of good and bad practice. Delegates prepare their own letters, emails and reports.

Keywords: communication skills