Delegates learn how to:
· Write crisp, clear copy
· Define news
· Identify all the news elements in a story
· Identify the strongest news angle for any given publication
· Structure a news story to reflect its news values and make it easy to edit for length
· Adopt a professional, disciplined and focused approach to writing news
A clear definition of what makes news. Using the Henshall & Ingrams
journalists key points system to identify all the news elements in a
story. Understanding what determines the strength of a news story.
Developing news sense.
Shaping the News Story The inverted
pyramid and its vital role in news. Why news writing differs from
almost all other forms of writing. How to use key points to determine
the sequence that information is presented in a news story.
Writing the Introduction How to write introductions that draw the reader into the news story. Mastering the seven golden rules of intro writing.
Better Writing How to write clear, lively sentences. Avoiding ponderous English. Using quoyes effectively. Making the story flow.