Managing Internal Communications

By: Henshall Centre  08/10/2009
Keywords: internal communications

Delegates learn how to:

· Understand how internal communications contribute to organisational success.

· Measure the impact of internal communications.

· Communicate during times of change and controversy.

· Develop senior and middle managers as communicators.


COURSE CONTENT

Internal Audiences and Media Selection How to segment internal audiences. The pros and cons of different media channels. The role of social marketing in internal communications.

Developing your Strategy Aligning internal communications with organisational goals. The elements of a successful strategy.

Measuring Internal Communications How to audit internal communications, including qualitative and quantitative methods. How to create a great staff survey and how to use the results to improve your internal communications.

Communicating through Time of Change Staff and the change process. Dealing with different types of change and how IC can help retain employee engagement and develop staff as ambassadors.

The Role of Managers Developing leaders and managers as effective communicators - especially in times of controversy.

Keywords: internal communications