Delegates learn how to:
· Understand how internal communications contribute to organisational success.
· Measure the impact of internal communications.
· Communicate during times of change and controversy.
· Develop senior and middle managers as communicators.
Internal Audiences and Media Selection
How to segment internal audiences. The pros and cons of different media
channels. The role of social marketing in internal communications.
Developing your Strategy Aligning internal communications with organisational goals. The elements of a successful strategy.
Measuring Internal Communications
How to audit internal communications, including qualitative and
quantitative methods. How to create a great staff survey and how to use
the results to improve your internal communications.
Communicating through Time of Change
Staff and the change process. Dealing with different types of change
and how IC can help retain employee engagement and develop staff as
The Role of Managers Developing leaders and managers as effective communicators - especially in times of controversy.