Delegates learn how to:
· Develop a corporate affairs strategy
· Identify stakeholders, including armslength bodies and civil servants as well as politicians
· Understand how local, regional, national and EU government works
Develop practical methods of influencing stakeholders at each level ·
Ensure that corporate affairs activity complements wider communications
and media activity
What are Corporate Affairs and Why do they Matter?
The interface with public affairs, PR and other parts of the
communications mix. The role of government and the whole legislative
process. Barriers to good stakeholder relations.
Understanding your Stakeholders
The stakeholder map. Who are your stakeholders? The view from
government. How EU, national, local and regional government works.
Practical tips for influencing MEPs, MPs, Lords, your local
politicians, civil servants, arms-length bodies and others.
Developing your Corporate Affairs Strategy
Building an accurate picture. Auditing your stakeholders. Developing
influencing skills and activities. Measuring your effectiveness. The
role of the media in corporate affairs.
Joint Lobbying and Corporate Affairs
Creating coalitions of interest. Ground rules for working together. The
impact of joint ventures on branding, PR and internal communications.