Managing Corporate Affairs

By: Henshall Centre  08/10/2009
Keywords: internal communications

Delegates learn how to:

· Develop a corporate affairs strategy

· Identify stakeholders, including armslength bodies and civil servants as well as politicians

· Understand how local, regional, national and EU government works

· Develop practical methods of influencing stakeholders at each level · Ensure that corporate affairs activity complements wider communications and media activity

COURSE CONTENT

What are Corporate Affairs and Why do they Matter? The interface with public affairs, PR and other parts of the communications mix. The role of government and the whole legislative process. Barriers to good stakeholder relations.

Understanding your Stakeholders The stakeholder map. Who are your stakeholders? The view from government. How EU, national, local and regional government works. Practical tips for influencing MEPs, MPs, Lords, your local politicians, civil servants, arms-length bodies and others.

Developing your Corporate Affairs Strategy Building an accurate picture. Auditing your stakeholders. Developing influencing skills and activities. Measuring your effectiveness. The role of the media in corporate affairs.

Joint Lobbying and Corporate Affairs Creating coalitions of interest. Ground rules for working together. The impact of joint ventures on branding, PR and internal communications.

Keywords: internal communications