Delegates learn how to:
· Understand how internal communications contribute to organisational success
· Produce newsletters, intranet features and other internal communications that get read
· Create messages that connect with different audiences
· Choose the right IC method for the right situation
Why do Internal Communications Matter?
The role of internal communications and why they are important. How
they link to PR, marketing and other communications disciplines.
How to identify different target audiences and their different
motivations. How to use the 'cycle of influence' to plan a
'communications journey' for your audiences.
Media Selection The pros and cons of different media channels. How to use blogs and wikis for internal audiences.
Great Employee Communications Why some newsletters fail while others are 'must-read'. How to create compelling content and use two-way communication.
Choosing your Channel
How to choose different communications methods (eg print, face to face,
electronic) and styles for different situations. How the use of
internal communications can make or break a crisis or controversial