Delegates learn how to:
· Organise and set up a focus group
· Listen actively · Ask effective questions
· Manage discussions so that everyone has their say and no one person dominates
· Keep discussions on track without biasing the results
· Interpret results from a focus group
· Be a facilitator through practical role play
What is a focus group? Qualitative research and how it works; its
strengths and weaknesses; how focus groups fit in to the wider view of
Organising a focus group Selecting delegates.
Selecting a venue. Payment. The length of a session. Recording the
session. Clarifying your aims. Designing a discussion guide and
questions. Establishing ground rules and expectations. Running the
group. Closing the session. Delegates work in groups to plan and
develop content for focus groups.
What can go wrong? How
people behave in groups. Top tips for dealing with those people every
facilitator dreads: the silent; the dominant; the garrulous who go off
at a tangent; and so on.
Listen up! Remaining
non-judgemental. Using open questions. Using closed questions.
Delegates work in pairs to explore the impact of listening and
non-listening, as well as body language.
Practical role play
Each participant takes a a turn running a session with the other
delegates as participants. The range of themes for the focus groups is
very wide. Each session is interspersed with group discussion and
feedback from the course facilitator