Omnichannel Retail Transformation

By: Happiest Minds Technologies  26/10/2015
Keywords: retail, digital, Omnichannel

Many believe that an Omnichannel enterprise today starts and ends with the customer. Is that right? Well, only partially we say. While customers are important personas driving the Omnichannel retailing agenda, and are the protagonists, it does not end just with them. There are many more characters in the Omnichannel story who have a role to play and can make/ break the experience for your customers. The typical enterprise personas in an Omnichannel Retail organization would be The Store Associate Customer Service Associate Digital Channels(who represent the brand as much as your store/ customer service associate) Vendors/ Partners Supply chain staff Marketing managers Merchandisers and most importantly, the CXOs, Board and Leadership Decoding the formula for perfect Omnichannel customer experience. How can you enable every persona here to become an Omnichannel evangelist and deliver a delightful experience for your customers? Decoding the goals, motivations and capabilities behind each of these enterprise persona is the key. Omnichannel Retail Assessment and Transformation Framework from Happiest Minds helps you identify and define just that with insightful Omnichannel retail strategies to enhance customer experience. With specific Omnichannel goals expected of each of these personas, the Omnichannel Retail Assessment and Transformation Framework, identifies underlying capabilities that are required to equip them. This in turn translates to specific initiatives and a logical roadmap to realize the capabilities. More Details :

Keywords: digital, Omnichannel, Omnichannel Retail Transformation, retail, Retail Assessment, Retail Transformation,

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