There’s no question e-marketing
really works. We are increasingly using a wide range of on-line
activity to promote clients products and services. This includes banner
advertising, ppc search engine marketing and email campaigns (to
opt-in lists). And we consistently get the same feed back from our
clients - ‘this is definitely working because I can see an increase in website traffic and conversion!’
On-line marketing now gives everyone a cost-effective medium to build their business. And it means that even with a smaller budget you can still undertake marketing activity that will get results.
You are no longer restricted from marketing because you can’t afford
the entry cost. Poster advertising is an example of this - it works for
big brands with big budgets. Unfortunately the contingent print and
media costs can be significant and unless you invest in some form of
tracking or awareness research you may never know how effectively the
What makes marketing on the web so much more appealing is that it is
instant and measurable. What’s more the entry costs can be quite modest
and more manageable because they are likely to be fairly evenly spread
(as there is no initial print requirement). Better still, if required,
on-line activity can usually be stopped without any penalty because in
most cases it is on a pay-as-you-go basis. And best of all the results can be tracked, either to website traffic or directly to sales (in the case of an e-commerce site).
Everyone with a serious business has a website and almost everyone
you want to sell to can now access the web. Eighty four per cent of UK
households with Internet access had a broadband connection in 2007 and
the percentage is higher for businesses. So it makes perfect sense to use the web to reach your customers.
Search marketing has become a staple business tool because it is a
proven success. And Web 2 activities such as social networking, blogs
and RSS feeds are invaluable new services that are providing smart
on-line marketing tools to drive more traffic to your website.
If you want to take advantage of all this to increase sales, contact GC and we will give you a full presentation and no-cost digital activity proposal.