Qualitative Research

By: Fwd Group  26/11/2012
Keywords: qualitative market research

FWD Research only employs people with a strong background in qualitative research and personal experience of the financial services world. First class communication, interviewing and interpretation skills ensure that you get the very highest quality information.

We’ve interviewed consumers and intermediaries, IFAs, SMEs, MGAs, large UK and global corporations. We conduct research amongst senior management in both financial and non-financial organisations. We talk to CEOs, MDs and FDs of global corporations at one end of the spectrum and SMEs at the other.

Our methodologies

  • Telephone depths
  • Face-to-face depths
  • Focus groups
  • Paired interviews

Keywords: qualitative market research

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Qualitative Research and Quantitative research agency