Strategy

By: Flow Interactive  28/02/2011
Keywords: user centred design

Any time a customer interacts with your product or communicates with your organisation, that person is engaging in an experience. Experiences that generate positive emotions - that make customers feel good or safe or creative or in-control - are memorable. And memorable experiences generate loyal customers. Flow's experience strategy services can help you create the right customer experience.

Keywords: user centred design

Other products and services from Flow Interactive

28/02/2011

Research

User-centred design projects use two main research techniques: ethnography and usability testing. Both approaches provide the detailed insight that teams need to help them plan and design successful interactive products. Both approaches also offer a vital advantage over traditional forms of research like surveys or focus groups: they let you spot situations where people say one thing but actually do something quite different.


28/02/2011

Design

All Flow's design projects follow a user-centred design (UCD) approach. It's a well-established way of creating successful interactive products, based