Design

By: Flow Interactive  28/02/2011
Keywords: user centred design

All Flow's design projects follow a user-centred design (UCD) approach. It's a well-established way of creating successful interactive products, based on principles from design, psychology and software engineering. UCD offers remarkable business benefits, including stronger sales and reduced risk.

Keywords: user centred design

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28/02/2011

Strategy

Any time a customer interacts with your product or communicates with your organisation, that person is engaging in an experience.


28/02/2011

Research

User-centred design projects use two main research techniques: ethnography and usability testing. Both approaches provide the detailed insight that teams need to help them plan and design successful interactive products. Both approaches also offer a vital advantage over traditional forms of research like surveys or focus groups: they let you spot situations where people say one thing but actually do something quite different.