Blackberry & Phones4u – Pop up Shop Launch- London
Events Staffing Agency
StaffWarehouse were briefed to introduce BlackBerry’s first ‘experience store’ in Europe at Phones 4 U Tottenham Court Rd. The aim was to create a visually impactful launch campaign to generate buzz for the Blackberry Zone. Guerrilla pre-activity supported the weekend activity, including clean stencilling and static clings, to raise awareness of the launch to local professionals.
BlackBerry Events staff invited members of the public to take part in the “Great Mates Competition,” where they had their photos taken in a branded stretch hummer, given instant prints on branded frames, and offered a chance to be featured in the next ad campaign rolled out in 100 Phones 4 U stores.
A Tombola competition to win BlackBerry handsets ran in-store, and drove footfall, while branded street dancers, rollerskaters, and cheerleaders created hype and buzz to ‘stop traffic’.