Digital Signage

By: Crossover  11/07/2011
Keywords: Bespoke, audio visual, audiovisual

The term 'Digital Signage' refers to the use of electronic displays (such as LCD and plasma flat–screens) to display information in public areas. Using digital signage as a medium for marketing allows the delivery of targeted messages to specific locations at specific times.

The benefits of digital signage over traditional static signs are:

  • Dynamic visual content is inherently more engaging: using digital signage as part of your marketing strategy has been shown to offer superior return on investment compared to traditional printed signs.
  • The ability to exchange and update content easily, as well as the ability to recall previously-used content, rather than having to recreate it each time.
  • The ability to create schedules that automatically change the content (for example at certain times of the day)
  • Integration of live-feeds from other data sources (for example local weather information)
  • Interactive functionality (for example by integrating touch-screen technologies

Keywords: audio visual, Audio Visual Systems, audio visuals, audiovisual, Bespoke, design and installation, plasma, video systems

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