WebSAles Booster wows e-commerce players at Internet World
BUSINESS FRANCE UK
Business Development, international business development, international sales
Netwave of France will showcase WebSAles Booster, the innovative technology it has developed to boost sales on e-commerce websites, at Internet World 2012, the trade show of reference for internet technologies. Internet World 2012 takes place from 24 to 26 April in London (UK).
WebSAles Booster, developed by Netwave over a 10-year period, represents a new concept and a unique solution in the e-commerce marketplace. Thanks to its inductive situational analysis processor, which enables it to anticipate the expectations and to understand the behaviour of virtual visitors, WebSAles Booster succeeds in raising the conversion rate for e-commerce websites (from passive surfer to active shopper). Netwave will showcase WebSAles Booster at Internet World 2012, between 24 and 26 April of this year, at Earl’s Court, in London.
The development of WebSAles Booster by French company Netwave has stemmed from a stark statistic, which is that 96% of visitors, on average, leave e-commerce websites without buying anything, compared with 45% of visitors who enter a shop in the high street. In other words, only 4% of potential online customers make a purchase of any kind.
What solution can be found to raise the proportion of e-consumers who actually buy goods and services on line? How can a visitor’s expectations be understood and his (or her) attention caught? How, as a result, can the conversion rate be increased? WebSAles Booster has the answers.
WebSAles Booster improves the commercial efficiency of online sales operations: among the visitors exposed to WebSAles Booster’s recommendations, a rise in the conversion rate of up to 115% occurs, with the value of the basket of goods (or services) purchased going up by 26% on average. (This applies to medium-size websites in France that sell electronic goods.).
On an e-commerce site where the opportunity to interact with the potential client is a matter of a few seconds, WebSAles Booster provides an exclusive capacity for one-to-one real-time interaction. Without the need for modelling preferred-recommendation scenarios or for human intervention, WebSAles Booster adjusts and tailors its recommendations automatically.
Each surfer’s behaviour is induced by the situation in which he (or she) finds himself (or herself) at a given time. WebSAles Booster can identify, in a few seconds, the expectations that are specific to each online visitor: it is thus able, during the time spent on line by the visitor, to establish what product (or service) corresponds best with his (or her) expectations. This is done on a one-to-one basis, and leads the system to recommend the best product (or service) for the visitor.
Thanks to its inductive situational analysis processor, WebSAles Booster is able to understand the situation in which each surfer finds himself (or herself) on the basis of weak signals, as they are known in the high-tech field. WebSAles Booster can also infer expectations on the part of the surfer, based on the virtual visitor’s behaviour.
With WebSAles Booster, the recommendation engines, encapsulating inductive algorithms, define the product (or service) which is best adapted to the visitor’s expectations, and rely on what works best at a given moment, while always operating in real time.
WebSAles Booster’s artificial learning mechanisms enable it to constantly improve the relevance of its recommendations, always in real time. This capacity to observe, understand, decide, intervene and self-improve during the surfer’s navigation is the key technological challenge that WebSAles Booster has risen to.
WebSAles Booster achieves all this without storing or structuring data, since the technology works directly on the flow of data that is captured on the website in real time. WebSAles Booster avoids investing in costly data-warehousing and data-management projects.
Real-time marketing is fast becoming a necessity for all businesses: it already is one for companies operating in digital distribution. WebSAles Booster delivers the solutions that so many e-players are looking for.
Netwave is based in the département of Haute-Garonne, in South-Western France.
Netwave won the prize for innovation in technology with the launch of its WebSAles Booster solution, at the 2011 e-commerce trade show.
Netwave will be at the Internet World trade show (stand E1090), in Earl’s Court, in Central London (UK), between 24 and 26 April 2012.
For further information about the trade show, please go to: http://www.internetworld.co.uk/
For further information about the company, please go to: www.netwave.eu
For further information, please contact :
Quote ref. : FTPB3701 Ms Katherine WOODS - Press Officer
UBIFRANCE Press Office in London
Tel: +44 (0) 207 024 3640
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, international business development
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