For the fourth year in a row, the French Trade Commission UBIFRANCE in London is organising 100% France, the French pavilion at the 100% Design trade show. The pavilion will occupy stand D30 at the trade show, which will be held at Earl’s Court (in London) from 22 to 25 September 2011, and will showcase 10 French designers, three of whom are returning exhibitors.
“The scenography of 100% France was designed by Lucien Murat, who graduated from Central Saint Martin’s College of Art and Design, in London, in 2010: 100% Design represents an opportunity for young French talent to be unveiled outside France, in accordance with the role of VIA,” says Gérard Laizé, CEO of VIA (the French association for the Valorisation of Innovation in Furnishing).
The companies that UBIFRANCE will host on the 100% France pavilion are listed below. Further details can be provided on request.
Atelier Polyhedre, a French ceramics studio that was founded in 2004, develops quirky, yet quality tableware and decorative pieces in a range of styles, from minimalist to baroque. Each item is handcrafted by the designers in their riverside workshop, using traditional fine-craft techniques.
Dedicated to architects, designers and decorators, Couleurs Privées has a range of original ideas for wall coverings, from Washi (a traditional paper from Japan) to bronze surface treatments.
A brand belonging to renowned furniture manufacturer Ateliers du Drugeot, DRUGEOT LABO uses wood from sustainable sources to create furniture that is both original and practical.
Espace Loggia, which was founded in the 1970s by Brigitte Bardot's sister, takes full advantage of a room’s space with, for example, a vertically movable bed that is stored underneath the ceiling when not in use.
FRED & FRED
FRED & FRED’s creation, PICT — a system of indoor partitions made up of optical glass, each block of which incorporates 16 lenses — has recently earned critical acclaim by winning the Reddot Design Award for its installation at London’s Serpentine Gallery.
Matière Grise makes contemporary and colourful metal furniture for both indoors and out. Its collection, manufactured in France, comes in a range of sizes, colours and finishes.
Qui est Paul?©
Qui est Paul?© offers a wide and varied collection of contemporary furniture design for indoor and/or outdoor furniture. All the pieces are made in France, such as the outdoor chaise longue designed by the company.
Rauch’s selection of original furniture is crafted from wood, ceramic or metal, and each piece is numbered and signed by its Rauch creator.
Sentou is a benchmark brand in the field of contemporary home and lifestyle products. The company manufactures furniture, lighting and tableware items, which are distributed through its two Paris-based shops. Sentou also relies on a network of over 400 retailers worldwide.
YOUNOW’s designer, Florence Jaffrain, works in La Bule®, a large studio adjoining her house in Paris, where she organises events and exhibitions through which she promotes the development of a heightened awareness of the social and natural environment.
In addition to the 100% France pavilion, seven other French companies will be at the trade show. These include Atelier de céramique, Janeth Cousin (http://chez-tiepolo.blogspot.com/), Barrisol Normalu (www.barrisol.com), IDEEL (www.ideel.com), Morph In Design (www.morphindesign.com), Pyrolave (www.pyrolave-architecture.com), Smart and Green (www.smartandgreen.eu) and Tabisso (www.tabisso.com).
VIA, the French trade association for the Valorisation of Innovation in Furnishing, is a non-profit association that was set up in 1979 by the CODIFA (the French Furniture Industries Development Committee), with the support of the French Ministry for Industry.
The vocation of VIA is to valorise and promote contemporary creation in furnishing, both in France and worldwide.
The purpose of all the actions undertaken by VIA — from forward-looking studies, the support to designers and strategic consulting to communication, promotion and publishing — is to contribute to the development of French furnishing, in France and worldwide.
For further information about VIA, please go to: www.via.fr
For further information about 100% Design, please go to: www.100percentdesign.co.uk
About the French Trade Commission UBIFRANCE
The French Trade Commission UBIFRANCE in London assists trade development between France and the UK. The Trade Commission offers a wide range of services to French companies, so as to assist them in their business activities within the UK. As such, it organises B2B events in the form of conferences and networking opportunities, mainly in London.
The French Trade Commission is organising the French pavilion, 100% France, at the 100% Design trade show. The pavilion will occupy stand D30 at the trade show, which will be held at Earl’s Court in London, from 22 to 25 September 2011.
Journalists wishing to attend should contact Ms Katherine Woods, Press Officer at the French Trade Commission in London.
For further information about the French Trade Commission in London, please go to: http://www.ubifrance.com/uk/
For further information, please contact :
Quote ref. : FTPB3628
Ms Katherine WOODS - Press Officer
UBIFRANCE Press Office in London
Tel: +44 (0) 207 024 3640
View other press releases at :