Savonnerie de l’Atlantique, a specialist in organic soaps, perfumery soaps and home-care products, is attending the PLMA trade show in Amsterdam (The Netherlands) from 24 to 25 May 2011. The company remains the only industrial soap maker in France to implement the Marseille method, synonymous with 100 % on-site saponification, 100 % soap, and 0% preservatives. Savonnerie de l’Atlantique is seeking distributors in the UK, the Netherlands, and Northern Europe.
As the main subcontractor for France’s mass-retail sector, Savonnerie de l’Atlantique develops original liquid and solid soaps, which are classed as Ecological and Organic Cosmetics and are all certified by ECOCERT Greenlife. The company will showcase its know-how and its upmarket products at PLMA, in Amsterdam, in late May.
Savonnerie de l’Atlantique, of all industrial soap makers in France, is the only one that has stuck resolutely to the Marseille method, which means that the company’s products are free of preservatives and 100% soap. Saponification is carried out on site, and Savonnerie de l’Atlantique does not rely on imported base products from the Far East — more particularly, from South-East Asia — as part of its production process.
Whether made to measure or sold under the Cigale Bio perfumery brand or the SUPERCLAIR home-care brand, the product ranges offered by Savonnerie de l’Atlantique are created following a process based on innovation, skill and responsiveness to client needs.
Savonnerie de l’Atlantique designs soap with a whole gamut of fragrances, which the company describes as ‘traditional’, ‘sophisticated’, ‘authentic’ or ‘modern’. Every product to come out of the company’s workshops is made according to strict specifications.
The company has acquired the kind of know-how that enables it to successfully market unique product lines, such as palm-oil-free soap; shaving soap containing organic Aloe Vera gel; and soap containing lavender, orange or rosemary essential oils, among many other items on offer.
The products are developed to fully match the expectations and demands of today’s consumers: they are free of preservatives, free of parabens, free of ethylenediaminetetraacetic acid (EDTA), and developed without resorting to any form of animal testing.
Throughout the elaboration phase of all the products developed and made by Savonnerie de l’Atlantique, sustainable development is a constant concern: by combining traditional know-how with the latest advances in technology, the company has placed itself at the forefront in the manufacturing of organic, environmentally friendly cleaning products for the 21st century.
About Savonnerie de l’Atlantique
Savonnerie de l’Atlantique, which is based in Rezé, near Nantes (in western France), is rooted in the tradition and expertise handed down from one generation of French master soap makers to the next.
Marseille soap (in French, savon de Marseille) is made on the basis of a manufacturing process dating back to the late 18th century, when caustic soda was invented. Napoleon I was the first to regulate Marseille soap, with three imperial decrees issued between 1811 and 1812, and concerning soap production.
The Rezé soap factory was built in 1947 and specialises in the manufacture of solid soaps by the Marseille soap method.
Savonnerie de l’Atlantique will showcase its products and its expertise at the PLMA international trade show, in Amsterdam (in The Netherlands), from 24 to 25 May 2011. The company’s stand can be found in Randstadhal/Booth 1606.
PLMA’s 2011World of Private Label International Trade Show will feature more than 3,500 exhibitor stands, with over 40 national and regional pavilions. Products on display will include fresh, frozen and refrigerated foods; dry grocery products; beverages; and non-food products such as cosmetics, health-and-beauty products, household/kitchen products, housewares, and product ranges for gardens and DIY.
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Quote ref. : FTPB3594
Ms Mary-Ann WILLIAMS - Press Officer
UBIFRANCE Press Office in London
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