Numberly & Albatross unveil luxury consumer study@exclusive event in London, 16/09/15
BUSINESS FRANCE UK
luxury consumer, Numberly, The London EDITION,
Numberly, a digital data marketing firm specialising in helping advertisers optimize their marketing strategies, and Albatross Global Solutions, a market-research firm specialising in improving retail performance and understanding consumer trends in the luxury sector, have teamed up to study the behaviour and expectations of today’s consumer of luxury goods.
Their exclusive new study will be unveiled at a joint event taking place in London on Wednesday 16 September 2015, at luxury boutique hotel The London EDITION in Fitzrovia.
The study conducted by numberly and Albatross Global Solutions measures how consumers of luxury goods engage in the luxury experience, both in boutiques and online, before and after the purchasing process, on all channels and devices.
On Wednesday 16th September 2015 at a business breakfast meeting held in London, Albatross Global Solutions and numberly will unveil the results of the latest study they have conducted: The Journey of a Luxury Consumer — Expectations and behaviour of clients of luxury brands around the world. Albatross and numberly will take this opportunity to unveil their yearly forecasts for the luxury sector.
This year’s edition will also focus on:
- Multichannel retailing: Analysis of the importance of digital when making a purchase in a boutique
- CRM: Profiles of clients who are more willing to be contacted after making a purchase
- Generation Y / Millennials and their relationship with luxury brands
The event will start at 8.30am and will take place at The London EDITION, in Fitzrovia, central London (10 Berners Street, London W1T 3NP). Senior executives from a range of luxury brands, including Burberry, Cartier, Michael Kors and Alfred Dunhill, will be in attendance.
Journalists wishing to attend this exclusive London event should contact Fran Lambert, Communications Advisor at Business France (The French Trade Commission in the UK) no later than Monday 7 September 2015.
In September 2014, numberly held similar events in partnership with Albatross in more than ten cities, including Shanghai, Paris, Geneva, Milano and New York. These events were attended by more than 600 representatives of the luxury sector.
This year, the results will once more be presented internationally, at The InterContinental Hotel in Paris on 11th September and at the Hotel President Wilson in Geneva on 29th September.
The study has been conducted to high standards, with a survey polling more than 4, 000 relevant consumers, i.e. individuals who have purchased a luxury product in the six months prior to the study. The consumers polled came from North America (USA), India, Latin America (Brazil), the Far East (China and Japan), Middle East, and Europe (various EU countries). Consumers were asked about their definition of luxury, their expectations of luxury goods, information channels before the purchase, their buying experience, and the level of satisfaction with buying a luxury product, both online and offline.
For more information on Albatross, please go to: www.albatross.fr
For more information on numberly, please go to: www.numberly.com
Attend the event:
The event in London will start at 8.30am and will be held at The London EDITION, in Fitzrovia, central London (10 Berners Street, London W1T 3NP).
The same event in Paris will be held on 11 September at the Hôtel InterContinental le Grand, central Paris (2 Rue Scribe, 75009 Paris), from 8.30am.
To attend this event and for further information regarding this press release, please contact:
Fran Lambert, Communications Advisor
Business France – The French Trade Commission in London
SW1Y 4SP – UK
Tel: +44 (0)20 7024 3613
, The London EDITION