Mister-Auto takes to the road in austere times
BUSINESS FRANCE UK
Business Development, international business development, international sales
Mister-Auto is a car-parts website, which has 500,000 customers in Europe who buy from its catalogue of 300,000 products that meet European Union quality and safety standards. As the aftermath of the economic crisis of 2008 endures, motorists turn to such websites in order to sustain the upkeep of their cars.
The automotive industry continues to be extremely affected by the consequences of the economic and financial crisis. Since 2008, the average annual growth in newly licensed vehicles has been 0.4%, as compared to 2.4% from 1996 to 2007. The car-manufacturing industry is one of the sectors that has felt the impact of the crisis most, as there is an increased tendency for customers to compare prices and keep old cars longer, rather than purchasing new ones.
Retaining cars requires the occasional replacement of parts, including brake pads, shock absorbers or spark plugs, which can be done at dealer outlets. However, when comparing car-part prices between dealers, the local garage and car-parts vendors both on and offline, it quickly becomes apparent that car-parts vendors offer the cheapest way to maintain vehicles.
Therefore, while car manufacturers struggle to boost sales, companies selling car parts flourish, particularly those exploiting an online shop. Being able to save on costs such as shop rent, whilst benefitting from rising sales online, enables internet vendors, such as Mister-Auto, to offer their products at competitive prices.
In addition, customers get the same advantages when using Mister-Auto as when shopping in a standard car-parts shop. The car parts sold online are new and come with a warranty, as is the case when purchased from an offline shop: the difference is that Mister-Auto customers can buy from anywhere worldwide.
Furthermore, due to the presence of branches in Britain and throughout the EU, parts can be delivered across Europe. Thanks to a large and varied experience of selling car parts in the UK, France, Germany and Scandinavia, Mister-Auto is able to offer an excellent service tailored to individual needs.
An absence of keen-to-sell shop assistants means that Mister-Auto provides its customers with the opportunity to browse at leisure, compare prices or cross-reference as often as is necessary. To ensure the part fits, one must merely identify the vehicle — using the brand make or registration number of the car — in order to access an extensive parts catalogue that offers a large choice of different brands. Equally, customers can enter part references to find the relevant part.
To inform customers whether or not a particular part is available, the Mister-Auto website offers an availability indication. Additionally, if the ordered part does not fit or is not what was expected, the customer can return it to the vendor.
Not everyone feels confident ordering new car parts online, which is why there is the possibility of telephoning Mister-Auto telephone advisors to receive expert assistance in choosing the correct car part. After all, a mechanic is not needed to change a pair of windscreen wipers or wing mirrors, stresses the company.
Founded in 2008, Mister-Auto is a car-parts website that has 500,000 customers across Europe and 300,000 products that meet European Union quality and safety standards.
Customers find the correct car parts by entering the part reference, or the brand make or registration number of the car in question into the company’s website. There is also a team of Mister-Auto telephone advisors who are available to respond to queries regarding products on the site or the placing of orders.
For further information, please go to: http://www.mister-auto.co.uk/en/
For further information, please contact :
Quote ref. : FTPB3728 Ms Katherine WOODS - Press Officer
UBIFRANCE Press Office in London
Tel: +44 (0) 207 024 3640
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