Maileva teams up with Selectabase to revolutionise direct marketing
BUSINESS FRANCE UK
Business Development, international business development
Maileva, a European leader in hybrid direct-mail solutions, and Selectabase, a supplier of marketing data, have joined forces to offer marketers in the UK a unique, easy-to-use and cost-effective direct-marketing solution. From a single website, clients can create and launch both B2B and B2C direct-mail campaigns. If any item of mail is returned as undeliverable, the companies will provide new data, printing, fulfilment and postage for free.
Steven Sellwood, Managing Director at Selectabase, says, “We are delighted to work with Maileva and we think that the company’s online direct-mail solution is so good that we are actually offering it to our customers too. SMEs, in particular, have been dissuaded to use direct mail because of the hassle and cost involved in creating a campaign. Typically, there are many suppliers to manage, from list brokers and printers to mailing houses and postal operators. But, now, thanks to Selectabase and Maileva, producing a direct-mail campaign is quick, easy, and cost-effective: you can do it all from your PC in a matter of minutes.”
Pascal Brighi, UK Director at Maileva, explains, “We are really excited by our partnership with Selectabase. This means that customers can now order data, create their material, and get it produced and mailed all from one website.”
Pascal Brighi continues, “We are mindful that customers may be wary about buying mailing lists online, so we wanted to alleviate any concerns by offering a market-leading guarantee.”
Maileva, a leading hybrid direct-mail provider in Europe, and Selectabase, one of the top suppliers of marketing data, have joined forces to offer a unique direct-marketing solution to UK-based marketers.
Maileva’s database contains addresses for 36 million households and 2.50 million businesses that can be broken down using a wide range of demographics at the click of a few buttons. Besides, there is no minimum quantity when creating an address list and, therefore, test campaigns can be sent at a cost of just a few pounds. If the desired response is received, a bigger campaign order can then be placed.
If a piece of direct mail is not delivered, the client will receive new data, printing, fulfilment and postage free of charge: this is a rare guarantee in the industry.
Recent research by the Mail Media Centre (MMC) shows that the return on investment (ROI) on direct-mail campaigns has been rising: open rates stand at 91%, as compared to email acquisition open rates that hover, typically, around 11%. Furthermore, the research illustrates the fact that direct-mail marketing can also boost the ROI stemming from internet marketing and social-media marketing.
Pascal Brighi concludes,”Direct mail has had to re-invent itself in response to online marketing. The Maileva hybrid direct-mail solution provides all of the convenience associated with online marketing tools, but the client or potential client receives a physical, personal and targeted piece of mail through their letterbox. Additionally, excellent ROI can be achieved.”
Selectabase is one of the UK's leading independent suppliers of quality B2B and B2C marketing lists and easy-to-use data-cleansing services. Selectabase is a member of the Direct Marketing Association.
For further information about Selectabase, please go to: www.selectabase.co.uk
Launched in France in 2002, Maileva is now Europe’s leading hybrid direct-mail solution provider. BTB Mailflight, the company behind the launch of the service in the UK, was established in 1969.
In 2011, Maileva printed 90 million pages for 10,000 customers.
For further information about Maileva, please go to: www.maileva.co.uk
For further information, please contact :
Quote ref. : FTPB3837
Ms Katherine WOODS - Press Officer
UBIFRANCE Press Office in London
Tel: +44 (0) 207 024 3640
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