Maileva takes client from snail mail to hi-tech hybrid mail

Maileva takes client from snail mail to hi-tech hybrid mail from BUSINESS FRANCE UK

By: BUSINESS FRANCE UK  07/03/2011
Keywords: Business Development

Maileva, the leading hybrid-mail solution in France, with over 10,000 customers, is being launched in the UK in March 2011, and it promises to change the way UK-based businesses send and manage their office mail. Maileva is a comprehensive and integrated hybrid-mail solution that enables business users to send post directly from their PC or network.  It provides significant benefits, as compared to the traditional approach to fulfilling office mail in house or outsourcing to a mailing house. Cost savings alone can be as high as 50%. Maileva is a service provided by BTB Mailflight Ltd in the UK, a subsidiary of French-based postal operator La Poste.

 

Maileva is not just a hybrid-mail solution: it is a communications management system. Pascal Brighi, in charge of Maileva in the UK, says: “How does a company make the transition to the 21st century, in terms of its needs regarding postal services? Maileva is the answer, as it affords enhanced speed and efficiency at a lower cost to the client organisation.”

 

The company’s mission statement is clear: “We aim to save clients time and money, to help them manage their brand more effectively, and to gain more control of their mail.”

 

Maileva is new to the UK but it has proved a huge success in France, and Pascal Brighi is keen to point out the experience and expertise behind the launch in the UK: “We are not a software company that outsources the print, fulfilment, and postage. We are not a small start-up that is new to this industry, and we are not reliant on third-party software. We are a leading UK print, fulfilment, and postal-solutions provider with over 40 years’ experience. We have over 200 employees, millions of pounds worth of printing and mailing equipment, and we process approximately five million mail pieces per month. We are also part of the same group [La Poste] that owns one of the world's leading document-management software companies.”

 

Speed is of the essence and Maileva makes it possible to deliver an item of post from the client’s own desktop to his (or her) customer’s letterbox in less than 24 hours: the mail is produced by the client on an office PC and, within minutes, it can be printed at Maileva’s British facility, to be mailed the same day. With the 1st class-post option, a mail piece can be with its recipient the very next day: this is why Maileva is ideal for emergency mailings such as debt-recovery letters, product recalls, appointment notices, etc.

 

Maileva achieves significant economies of scale that benefit its clients, as it uses high-tech print and inserting equipment that cost hundreds of thousands of pounds, processing mail faster and more efficiently than standard mail-room machines do.

 

Maileva can reduce office mailing costs by as much as 50%. For a company (or other entity), running a print/post-room is expensive and time-consuming. Besides, it is a fixed cost, whereas Maileva’s solution is based on the pay-as-you-go model. As well as these more immediately apparent print, fulfilment, and postage cost savings, there are less obvious savings that Maileva’s hybrid-mail solution can provide in terms of energy, equipment, consumables, and stationery costs.

 

Increased staff productivity and reduced staff costs, as well as reduced postal costs, are all part of Maileva’s appeal. As an outsourced solution that cuts wastage, Maileva is also an environmentally friendly option fit for the 21st century. Indeed, Maileva includes address enhancement and returns management, in order to maximise delivery and future targeting.

 

Sending recorded-delivery items is a significant additional advantage that Maileva provides. The technology used by Maileva can also verify what was in the envelope – ensuring that there is never any doubt the document was received.

 

Among other applications, Maileva is effective in terms of marketing campaigns: its solution can include redemption vouchers with barcodes, which can influence purchasing behaviour and help measure the effectiveness of a direct-marketing campaign. Besides, SMS, email or fax messages can reinforce conventional mail when using a multimedia approach.

 

The Maileva integrated system can also send invoices, pay slips or general information, printed to the highest standards and issued up to twice daily, instead of monthly. Finally, Maileva is Data Protection Act-registered and its system is security-accredited.

 

With the arrival of the internet about 15 years ago, many expected electronic mail to replace conventional mail, sometimes derided as ‘snail mail’. Today, however, conventional mail still accounts for about 50% of the marketing spend in Europe. With questions being asked regarding the effectiveness of email, even successful internet-based companies (such as Google) now post several million promotional items a year, and no longer rely on the online promotion of their services only.

 

“Maileva is the most sophisticated, integrated hybrid-mail solution in the UK market today,” says Pascal Brighi. “Maileva makes it possible to handle conventional mail in a high-tech manner that cuts costs and increases efficiency.”

 

About Maileva

 

Maileva, part of La Poste, is Europe’s leading hybrid-mail solution with 80 million pages printed for 10,000 customers (2009 figures), including Sea France, Euro Disney, and Orange. Approximately 50% of the mail produced is direct-marketing mail, and 50% business mail, i.e. invoices, statements, letters, etc.

 

Maileva was launched in France in 2002 and relies on technology developed by Docapost, which is part of La Poste Group.

 

BTB Mailflight Ltd, the British-based company behind the launch of Maileva in the UK, was established in 1969. BTB, which is headquartered in Bedford (near London), is part of La Poste Group. The company offers a range of services in addition to Maileva.

 

La Poste Group manages four activities: mail services, parcels/courier services, banking, and post-office branches. La Poste Group is Europe’s second largest postal operator, with a turnover of €21 billion in 2009.

 

For further information about Maileva, please go to:
  
For further information, please contact :
 

Quote ref. : FTPB3556
Ms Mary-Ann WILLIAMS - Press Officer
UBIFRANCE Press Office in London
Tel: +44 (0) 207 024 3640
 

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Keywords: Business Development

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