Lille – Northern France at the heart of Europe’s richest consumer centre

Lille – Northern France at the heart of Europe’s richest consumer centre from BUSINESS FRANCE UK

By: BUSINESS FRANCE UK  08/08/2011
Keywords: Business Development

Experian pH, one of the world’s leading companies in information processing, analytical tools and marketing services, has conducted a detailed study that shows the city of Lille and its region are at the heart of the wealthiest consumer centre in Europe within a 300-kilometre radius.

On a European scale, Lille and its region rank first in terms of potential purchasing power with €1,524 billion within a 300-kilometre radius, ahead of other European major metropolitan areas such as Cologne (€1,503 billion), Brussels, Dortmund and Düsseldorf. London and Paris (€815 billion) rank far behind (18th and 32nd).

With 78 million people living within a 300-kilometre radius, Lille and its region are at the heart of the second largest population centre in Europe, just behind Cologne (80 million people) and ahead of Düsseldorf (76 million people).

The findings stem from a precise, certified scientific approach by Experian pH based on ‘population’ and ‘purchasing power’ data collected from the exhaustive Esri MB-Research 2010 database.

The study then went on to position Lille and its region in ‘purchasing power potential’ on a worldwide scale.

Purchasing power potential within 300 kilometres of the five leading metropolitan areas in Europe (Brussels, Cologne, Dortmund, Düsseldorf and Lille) was compared to that of the 10 leading metropolitan areas in the world, which are located in Asia and in the Americas (Delhi, Jakarta, Manila, Mexico City, Mumbai, New York, Sao Paulo, Seoul, Shanghai and Tokyo).

It was found that, whatever sources are used, Lille and its region, in terms of potential purchasing power within a 300-kilometre radius, are at the heart of the third richest consumer centre worldwide, ranking behind Tokyo and New York.

This worldwide ranking was established on the basis of a non-exhaustive documentary approach using several databases on population including Geonames, Wikipedia, Demographia World Urban Areas & Population, and Worldgazetteer 2010, along with GDP figures in ‘purchasing power parity’ per inhabitant, in billions of euros (sources: CIA, IMF and World Bank 2010).

The full study is accessible at: www.projectcenter.fr

About Experian pH

Experian pH was set up in 1987 with the aim of helping its clients to understand their customer base and to identify new business opportunities. The company stemmed from its founders’ experience at the Boston Consulting Group and in information technology.

Experian pH explains: “Combining marketing potential with financial risk expertise has allowed us to develop a series of proprietary database tools to model potential marketing opportunity with financial risk. [...] With full operations in both London and Paris, we have been working with over 100 blue-chip clients since our inception.”

For further information about Experian pH, please go to: http://www.experian.co.uk/phgroup/

For further information, please contact :

Ms Marie-Hélène Cauchy

Communications Manager

Nord France Experts (NFX)

Tel: +33 (0)3 59 56 23 36

Email: [email protected]

Website: www.investinnorthernfrance.com

For further information, please contact :

Quote ref. : FTPB3625

Ms Katherine WOODS - Press Officer

UBIFRANCE Press Office in London

Tel: +44 (0) 207 024 3640

[email protected] 

View other press releases at :

http://www.ubifrance.com/uk/

Keywords: Business Development

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