Karawan Authentic, a specialist in natural products for the well-being, fashion and décor sectors, opened an office in London (UK) in March 2013. The company is set to build on its presence in the UK by exhibiting at Natural & Organic Products Europe. The trade fair will take place at the Olympia exhibition centre, in central London, from 7 to 8 April 2013.
Having opened an office in central London (UK) in March 2013, Karawan Authentic is attending Natural & Organic Products Europe, the trade show devoted to natural and organic products. The company, which has a wide range of natural, ecological and artisanal products in the fashion, well-being and décor sectors, will exhibit at the B2B fair from 7 to 8 April at the Olympia exhibition centre, in London (UK).
Karawan Authentic’s London-based representative will welcome visitors on Stand 2080 at the trade show, where the company’s most recent collection of products will be displayed. This collection includes a range of Ayurvedic soaps made from coconut oil and plant extracts, presented in eco-friendly banana-leaf packaging; jewellery inspired by traditional Turkish lace work; vibrant hammam towels in organic cotton; handmade bath accessories in glass and horn; and, finally, a home/garden range made from recycled tyres.
Although exports already account for 30% of Karawan Authentic’s turnover, the company aims to develop further its presence in the lifestyle sections of large stores across Britain, as well as in specialist boutiques.
Karawan Authentic’s products represent a fusion of modern eco-design and artisanal techniques, which reflect the places of origin of the designers and craftsmen concerned. The company promotes lasting connections with a network of artisans along the Silk Road, initiating and supporting art-and-craft systems that stem from an exceptional savoir-faire.
Karawan Authentic upholds an economically sustainable and fair-trade approach in India, Morocco, Nepal, Syria, Turkey and Vietnam and, therefore, supports local craft industries and farming.
The company’s online catalogue, available at http://www.karawan.fr/boutique/en/content/43-interactive-catalogs, displays three ranges of products inspired by an Eastern art de vivre. All three collections feature natural ingredients and rich textures, and each authentic product is hand-worked with great attention to detail.
The bath and well-being range contains products influenced by the hammam tradition (i.e. the Arab/Turkish steam-bath tradition), such as eucalyptus black soap, rhassoul clay, and natural sea sponge. Another influence is that of the Ayurvedic system of treatment, as found in the Hindu tradition. Karawan Authentic also has a range of Aleppo soaps in this product category.
Beauty accessories make up the second range of products offered by Karawan Authentic, from hand- or machine-woven stoles (in cashmere, silk and cotton) to hair accessories, which are made of horn. This product category also features jewellery fabricated in glass, crocheted lace with beads, and silver.
The third set of products makes up the home range. Inspired by the nomads' art of hospitality, this collection is made from natural or recycled materials with rich textures, and has various items made from recycled tyres, recycled glass and natural fibres, such as bamboo. The range also includes cushions unique to Karawan Authentic that are made of nettles from the forests of the Himalayas and silk. The cushion fabrication has an eco-design approach and supports the local area and its farmers through a micro-development programme. Moreover, the home range contains a tinned copper collection, including a Turkish bath bowl and an antique soup dish.
About Karawan Authentic
In 2004, ethnologists and photographers Christine Delpal and Marc Carbonare created Karawan Authentic. The founders of the company were inspired by the aesthetics and the art de vivre of the East.
Karawan Authentic cultivates strong relationships with producers, while respecting both the artisans and the environment in the countries concerned.
Karawan Authentic will exhibit on Stand 2080 at Natural & Organic Products Europe at the Olympia exhibition centre, in central London (UK), from 7 to 8 April 2013.
For further information about the trade fair, please go to: http://www.naturalproducts.co.uk/
For further information about the company, please go to: http://www.karawan.fr/boutique/en/
For further information, please contact :
Quote ref. : FTPB3842
Ms Katherine WOODS - Press Officer
UBIFRANCE Press Office in London
Tel: +44 (0) 207 024 3640
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