On the strength of the success enjoyed by the first event, in 2010, French company INNOVIN will hold its second 3D online international trade fair devoted to wines and spirits on , between 14 and 18 March 2011. For winegrowing, winemaking and trade professionals, this real-time, virtual and interactive trade show represents a unique opportunity for multiplying contacts at international level, without having to travel and at a lower cost.
WineFair, organised by INNOVIN of France, is a 3D online trade fair for the wine-and-spirits market, which will take place between 14 and 18 March of this year. This year’s event is building on the success of the 2010 event, which was the first one of its kind.
WineFair provides visitors and exhibitors with the latest technology in real-time, interactive communication: webcams, audio-conferencing services, and online chat. Given the great success of the live conferences held during the first event (in 2010), the 2011 trade show will be bolstering that activity with a host of speakers from the wine industry, who will be dealing with all sectorial news items.
Just like traditional trade shows, but underpinned by advanced internet technology, WineFair provides three styles of booth to exhibitors — ‘plain’, ‘standard’ and ‘design’. Each style features a calendar for use in arranging online meetings, the exhibitor’s business card, as well as video-clips, brochures and detailed descriptions of the wines and the estates where they are produced.
The WineFair website allows businesses to manage their timetable via an online scheduling functionality. In order to access the booths, visitors simply enter a keyword into the search engine, or search by grape variety, country/region or type of wine, using one of the three pull-down menus.
Visitors can easily browse through the profiles of exhibitors by sliding the cursor over exhibitor names. Visitors wishing to interact with an exhibitor can either contact the company directly, or make an appointment via the online timetable. Meetings can be held by video conference, by audio conference, or by using instant messaging.
This year, the platform will be available in both French and English, so as to welcome visitors from across the world. Last year, over 30% of visitors came from outside France (mostly from other European countries and from the Americas).
In 2010, close to 50 exhibitors participated in this innovative world-of-wine project, and over 4,300 visitors from all backgrounds were listed — mainly importers, wholesalers, hospitality professionals (i.e. from the sector encompassing bars, restaurants and hotels), sommeliers, wine retailers, journalists and wine writers.
INNOVIN, a specialist in the development of innovative communication tools for the wine industry, is organising WineFair, the first online-only trade fair for the sector.
The project was launched by Denis Lengaigne and Jean-Michel Kuzaj, INNOVIN’s two directors. Denis Lengaigne is a sommelier and consultant, who trained at the Université du Vin de Suze la Rousse — a French higher-education institute specialising in the study of wine. He manages several wine cellars in the north of France.
Jean-Michel Kuzaj is a sommelier and consultant, who also trained at the Université du Vin de Suze la Rousse. For the last 13 years, he has worked as a wine educator in towns across France.
For more information about INNOVIN and the WineFair, you can go to the following three websites. INNOVIN will hold its second 3D online international trade fair devoted to wines and spirits between 14 and 18 March 2011.
Website of the WineFair:
Facebook page for the WineFair:
Twitter page for the WineFair:
For further information, please contact :
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Ms Mary-Ann WILLIAMS - Press Officer
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