From 6 to 9 February 2011, about 30 companies will take part in the ISPO trade show in Munich (Germany), under the French Mountain Group banner. The Savoie Chamber of Commerce and Industry will be supporting exhibitors for the eighth year running, in partnership with French competitiveness cluster CIM /Sporaltec.
Both newcomers and established brands will be sharing the same objective — to present their new products and services to industry professionals. Visitors will have the opportunity to discover and appreciate the innovations and dynamism that characterise the participating French brands over the 700 m² booth.
The Savoie pavilion (A3-425 and A3-427) will showcase the best that the region has to offer in the field, with the support of the Savoie Chamber of Commerce and Industry, together with the CIM /Sporaltec high-technology cluster, which specialises in winter sports and leisure activities. The Rhône-Alpes Region and UBIFRANCE are also lending their backing to the initiative.
During this key international sports-sector trade event, industry professionals will, among other things, be able to discover all of the know-how held by companies from the Rhône-Alpes Region, which is a recognised leader in this business sector. Indeed, with its 185 ski resorts (serving a clientele that is 40% non-French), together with its world-renowned ski areas (such as 3 Vallées, Paradiski, Espace Killy and Portes du Soleil) and the presence of foremost business players in the sector, the Rhône-Alpes Region is both an ideal playground and a premier laboratory for winter sports.
Among the many innovative products and services on offer, professionals visiting the French Mountain Group pavilion will be able to discover TSL Outdoor (booth A5.230), a reference in ‘Made in France’ snowshoes, with 2,000,000 pairs sold. The latest in search devices for avalanche victims will be showcased, as designed and developed by Arva / Nic Impex. (Arva, a specialist in avalanche-victim search and rescue, will be on stand B5.237.)
Skis Lacroix (B1-111) prides itself on designing top-of-the-range skis as if they were works of art, while Felisaz (with its Fixations Plum) specialises in ultra-light cross-country ski bindings. Core Upt (A3.200), for its part, manufactures freeride skis known for their quality, and Sidas Conform’able (A4.503), with its made-to-measure soles, affords total foot comfort.
AZ Atelier is another established manufacturer of skis (A3.427D), and so is RIP’N WUD (A3.425D). Automatic, telescopic ski poles are the preserve of Guidetti (A3.425A), and trail shoes combining sophistication with resilience are the hallmark of Hoka One One (A6.511).
Annecy Cosmetics (A3.427A) is a specialist in solar-protection products, while BV Sport innovates in progressive athletic support (A3.427H). Cap Mer & Montagne is a proven player in visual communication (A4.102A), and high technology is also represented by Cilea Informatique, which has developed software packages tailored to the needs of sports stores (A3.427G).
On a more classical note, Eurosports Diffusion designs and makes bonnets and gloves for winter sports (A3.116), while Inook is a specialist in snowshoes (A5.345). Technical fabrics are at the heart of what JRC Reflex does (C2.218), and store furniture is the specialism of Koralp (A4.134).
Le Drapo designs and manufactures headbands (A3.427F), while Monnet (A3.425E) is a brand to be reckoned with when it comes to technical socks for sports and outdoor activities. Ecological waxes, for their part, are manufactured and marketed by Magic Potion (A3.427C).
MX3 (A3.425) specialises in food for athletes, and a range of other areas are covered on the Savoie pavilion, from ski storage, with Navic (A3.427B), or waxes and the waterproofing of skis, with NST (A3.425), to the production of foot accessories, with Rywan (A5.531).
Salac-Kimberfeel makes après-ski shoes (A3.425F), whereas Widiwici focuses on the virtual world, and, more particularly, on internet-based social networks and the setting-up of online communities of sports enthusiasts (A5.425).
About CCI de la Savoie
The CIM/Sporaltec competitiveness cluster, which is managed by the Savoie Chamber of Commerce and Industry (CCI de la Savoie), represents and promotes the interests of companies based in the Rhône-Alpes region (in south-eastern France).
The Savoie Chamber of Commerce and Industry will be supporting exhibitors attending ISPO for the eighth year running. The ISPO trade show will be held in Munich (Germany) from 6 to 11 February 2011, and a total of about 30 companies will take part in the trade fair under the French Mountain Group banner.
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Quote ref. : FTPB3520
Ms Mary-Ann WILLIAMS - Press Officer
UBIFRANCE Press Office in London
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