CARTES in Asia 2011 visitor attendance up 8% on 2010

CARTES in Asia 2011 visitor attendance up 8% on 2010 from BUSINESS FRANCE UK

By: BUSINESS FRANCE UK  10/05/2011
Keywords: Business Development

CARTES in Asia, the trade show on digital security and smart-card technology, which took place for the second time in Hong Kong, between 29 and 31 March 2011, attracted over 3,000 visitors from 61 countries – an increase of 8% on 2010. Over 120 smart-technology companies from across the globe participated in the event, including American Express, Datacard, Eastcompeace, Gemalto, Giesecke & Devrient, HID Global, Verifone, Watchdata, and Zebra Technologies. 

Michael Weatherseed, Security Business Event Director at Comexposium, which organised the trade show, reported an increase in numbers in attendance across the exhibition and conference: “We were delighted to see world leaders Amex, Gemalto and Giesecke & Devrient join the exhibition this year. This reflects the growing strength of CARTES in Asia and the importance of the smart-technologies market in the Asia-Pacific region. We also saw a significant growth in visitors from [South] Korea, Taiwan, Singapore, Thailand and the Philippines.”

Visitors came from across the globe, mainly from Asia-Pacific countries – i.e. from mainland China, Hong Kong, Indonesia, Singapore, South Korea, Taiwan and Thailand – but also from across Europe, the Middle East and the USA. Representatives from companies in the banking, electronics, telecoms, IT-security and smart-card manufacturing sectors came to discover the latest innovative technologies in card manufacturing, authentication solutions, payment solutions and mobile security. 

The main issues discussed during the conference were mobile payments and services, Near-Field-Communication (NFC) technology and contactless applications, e-transactions and e-banking, payment-card readers and terminals, the Internet of Things, and Machine-to Machine (M2M) applications. 

Exhibitors came from 23 countries, including Australia, Germany, Hong Kong, Italy, Japan, Norway, the Philippines, Russia, Singapore, Spain, Switzerland, Taiwan, the United Arab Emirates and the USA. The exhibition also featured pavilions from mainland China and France. 

Cynthia Wong, Director of Marketing for the Asia-Pacific region of exhibitor HID Global, said: “As one of the most established and large-scale card and payment exhibitions in Asia, CARTES in Asia offered us a dynamic platform to showcase a broad spectrum of smart-card applications and innovations. During the prolific three-day programme, we managed to reach top-notch attendees from the Asia-Pacific market and various other regions. We will definitely continue to support this high-impact industry event.” 

In addition to being a market-leading exhibition and conference, CARTES in Asia gave the event’s organisers the opportunity to reveal the winner of the Asian SESAMES Awards. Gemalto won the top award with their Smart Badge Holder, which enables employees to use their corporate badges in order to access their encrypted emails and to sign documents electronically from their smartphones and other devices. 

Tan Teck-Lee, Gemalto’s Chief Innovation and Technology Officer, commented: “Gemalto is delighted to be this year’s Asian SESAMES Awards winner. This recognises our leadership in digital-security innovation and our ability to bring cutting-edge concepts to fruition. We will continue to invest in researching and developing ideas that benefit everyone as our world becomes more and more connected.”

About CARTES in Asia

CARTES in Asia is organised by Comexposium, the international event-organising group. It was the first event of its kind in the Asia-Pacific region – building on the success of previous CARTES & IDentification events held in Paris (France) – when it was launched in 2010.

The CARTES trade shows now take place three times a year across the world, with one exhibition in Europe (France), one in North America (USA), and one in the Far East (China) – CARTES in Asia, held for the second time in Hong Kong, from 29 to 31 March 2011. 

The next CARTES & IDentification trade show (for Europe) will take place in Paris from 15 to 17 November 2011; the next CARTES in North America trade show will take place in Las Vegas (USA) from 5 to 7 March 2012; finally, the next CARTES in Asia trade show will take place in Hong Kong (China) from 27 to 29 March 2012.

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Keywords: Business Development

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