Botify’s new SaaS platform sets the pace for fast, efficient website optimisation @ Web Summit 2015
BUSINESS FRANCE UK
software, seo services, platform
Botify will be showcasing its innovative SaaS platform at Web Summit 2015 on the French Tech Pavilion, which has been set up by Business France, the French export-support agency, in partnership with French Tech. Exhibiting on 3-5 November in the main hall next to French Tech (T802), Botify was selected by a jury of French and Irish experts based on the disruptive innovation of its product and the relevance of its business plan.
Come and see Botify’s solution to one of the most critical issues for a broad range of businesses with digital assets. The platform provides web marketers with data and intelligence to optimize their sites and structurally increase organic and social media traffic. This solution is relevant for any website with a high volume of pages and for any business for whom organic traffic is key.
For search engines, the ability to crawl a website rapidly and efficiently is paramount in enabling them to index the relevant data, assign a ranking and direct organic traffic. Sub-optimal website structure can significantly inhibit this process, which is why Botify is an essential tool for aiding the crawling process via optimally structured websites.
Botify’s solution comprises:
- Powerful website crawling: This offers a complete overview of the website’s structure.
- Third-party data import: Webserver log files (indicating which pages are crawled by search engines), Google Analytics, ranking, external linking, internal customer data, etc.
- Reports/analyses to view results and benchmark with competitors.
Thanks to its user-friendly interface, Botify’s platform does not require any coding skills and is used for a variety of company functions, fostering collaboration between teams that had previously operated separately.
Botify hopes to meet partners and suppliers in the digital sector (such as Google and AWS) at Web Summit 2015, as well as media groups and other potential clients.
It also hopes to use this opportunity to build relationships with senior-level digital marketing representatives in the e-commerce, publishing, lead generation and travel sectors.
Founded three years ago, Botify already operates in France, the United Kingdom and the United States. Since its launch, Botify has won more than 6,000 clients spanning 25 countries, ranging in size from SMEs to global enterprise clients across sectors such as e-commerce (Decathlon, Lazada and Rocket Internet), media (Axel Springer, Refinery29 and Dailymotion), lead generation (RetailMeNot and Yellow Pages), e-travel (Expedia, Blablacar and Odigeo), beauty (L’Oréal), catering (Ozon) and digital agencies (Digitas and iProspect).
For more information on Botify, visit: http://www.botify.com
For more information on this press release, contact Fran Lambert, Communications & Marketing Advisor, Business France: [email protected]
, French Tech
, seo services
, Web Summit
, website optimisation
, website optimization
, website promotion