Beloola paves the way for immersive online virtual reality at Web Summit 2015
BUSINESS FRANCE UK
Virtual Reality, dublin, Web Summit
Beloola will be showcasing its innovative online social platform at Web Summit 2015 on the French Tech Pavilion, which has been set up by Business France, the French export-support agency, in partnership with French Tech. Exhibiting on Thursday 5 November in the main hall next to French Tech (T802), Beloola was selected by a jury of French and Irish experts based on the disruptive innovation of its product and the relevance of its technology.
Beloola’s new virtual reality platform gives a preview of what is likely to be the future of an Internet where users will interact with content and meet other users in virtual environments and in real-time, providing a much more immersive web experience.
Convinced that the web had become boring, French entrepreneur Tom Gauthier founded Beloola with a view to disrupting the Internet and demonstrating what is likely to become a new web standard in the future. The platform represents a transition towards a new version of the Internet that is centred on virtual reality. Beloola provides a much more immersive Internet experience thanks to its 3D graphics and navigation, enabling an Internet browser to engage the user as much as a games console.
Every user has their own avatar and can interact with others. People with shared passions can therefore congregate in the same 3D environment and share the same content in real-time. Content is enhanced by total immersion in the 3D environment and user emotions are heightened.
Almost all content available on the major platforms available on the Internet (Spotify, Instagram, YouTube, Facebook, Twitter, etc.) can be integrated into the user’s 3D virtual space. All of these 3D virtual spaces are user-owned and user generated and Beloola provides an intuitive builder tool to allow users to build structures and add 3D objects and assets.
Any kind of business or private entity such as a brand, a sports franchise or a fan club can use Beloola to create its own tailored 3D virtual space and provide a new experience for its community. The platform also allows its audience to be monetized thanks to the integration of e-commerce sites directly within the 3D environment and also through cross-selling, advertising, behavioural targeting and premium subscriptions.
Beloola is available anywhere and anytime. The whole platform runs under webGL, a dynamic 3D programming interface for web pages and HTML5 applications created by Khronos Group. This technology allows for Beloola to be available on any operating system and for users to access Beloola without any additional software or plugin.
Beloola is being optimized for mobile and virtual reality headsets such as Oculus Rift, Samsung Gear and Google Cardboard. The latter will allow users to navigate from a subjective point of view. Beloola is currently participating in Boost VC in San Mateo, California, a start-up acceleration program specialising in bitcoin and virtual reality founded by the Draper family.
About Beloola: Founded by Tom Gauthier in 2009, Beloola was developed and adapted by V-Cult, based in Lille, France. V-Cult was the first company to emerge from the EuraTechnologies incubator.
V-Cult raised funds in 2009, 2012 and 2014 and participated in several competitions such as MidemLab in 2012, where it was nominated as one of the ten most promising music industry start-ups in the ‘Marketing and Social Engagement’ category. The company was also a finalist in the French Touch Conference in New York in 2014 alongside 12 other French start-ups, and was nominated in the ‘Seed’ category, representing French start-ups with the most international market potential.
For further information on Beloola, please visit: www.beloola.com | www.youtube.com/watch?v=pVXr3luEJLc
For further information regarding this press release, please contact: Fran Lambert | Communications & Marketing Advisor | Business France Press Office in London | SW1Y 4SP – UK | Tel: +44 (0)20 7024 3613 | Email: [email protected]
View other press releases at: http://www.youbuyfrance.com/uk/
, French Tech
, Virtual Reality
, Web Summit