ALTAVIA of France is a leading European partner for retailers, and has been established for 27 years. ALTAVIA specialises in marketing communications, and provides marketing and publishing solutions that are specifically tailored to the needs of retailers. ALTAVIA will showcase its solutions at the EUROSHOP trade fair, which will take place in Düsseldorf (Germany) from 26 February to 2 March 2011.
ALTAVIA helps to create and strengthen a good relationship between customers and retailers. As the company puts it, “We seek to delight the retail world.”
The company has developed innovative, conceptual and technological means that allow retailers to better communicate with customers and consumers, in order to ensure that their expectations are met – and even exceeded. ALTAVIA’s solutions cut the cost of attracting clients and developing customer loyalty, which represents a tangible source of savings.
ALTAVIA’s services cover the entire field of marketing communication, from design, strategy and marketing planning to production, monitoring and optimisation of marketing campaigns. These services come in the form of eight key solutions.
The creativity solution, applied to marketing, puts forward ideas for commercial offers, communication initiatives and media that seek to invigorate the retail sector, enhance customer relations and create brand individuality. Second, the point-of-sale solution focuses on commercial structure and design, point-of-sale advertising and staging, and dynamic audio-visual communication. Thirdly, the publishing and direct-marketing solution covers commercial publishing, customised mail-outs and loyalty-building services.
For its part, the media and events solution covers the management of media traffic, as well as marketing and events, while the web-solutions service covers merchant, institutional, networking and promotional websites, e-marketing, as well as interactive online magazines with lively content.
The pre-media solution deals with information and processing handling, creative solutions, photo shoots and studio hire, as well as pre-press and web-to-print services. While the print -management solution covers consulting and paper purchasing, printing, logistics, transport, and production, the digital-management solution focuses on technical consulting, digital media and production, taking in aspects such as formatting, user-friendliness and functionality, as well as audio-visual communication.
ALTAVIA elaborates effective media solutions for its clients’ multi-channel communications. The company follows the entire media process, from the concept (and its creation) to the production of print and online communication material, including the development of effective marketing communication and the design of dynamic poster campaigns, e-catalogues and event-focused websites.
Retail is traditionally seen as a means of exchange. ALTAVIA believes that shopping should also be an enjoyable experience, which, in turn, will generate and establish customer loyalty. Through creating the most creative and rewarding environment for customers and clients, ALTAVIA has been serving the retail industry for close to 30 years.
ALTAVIA was founded in 1983 by Chairman and Managing Director Raphaël Palti. The ALTAVIA Group achieved a turnover of €486.5m in 2009. The group has almost 1,000 employees and over 300 retail-sector clients.
In France, ALTAVIA ranks sixth among communication groups (according to the statistics released by French marketing magazine Stratégies).
ALTAVIA will take part in the EUROSHOP trade show, which will take place in Düsseldorf (Germany) from 26 February to 2 March 2011.
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Quote ref. : FTPB3527
Ms Mary-Ann WILLIAMS - Press Officer
UBIFRANCE Press Office in London
Tel: +44 (0) 207 024 3640
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