Adways Studio hails new age of interactive video on the French Tech Pavilion at Web Summit 2015
BUSINESS FRANCE UK
platform, dublin, interactive video
Adways will showcase its innovative and intuitive SaaS cloud-based platform Adways Studio at Web Summit 2015 on the French Tech Pavilion, which has been set up in partnership with French Tech by Business France, the French export-support agency. Exhibiting on 4 November in the main hall next to French Tech (T802), Adways was selected by a jury of French and Irish experts based on the disruptive innovation of its product and the relevance of its business plan.
Come and experience how Adways’ user-friendly technology, developed to make any video interactive in a matter of minutes, enables users to share information more easily, engage with their audience and generate revenue.
With a simple drag-and-drop action, users can add hotspots to the video and link it to additional content. This HTML5 technology is multi-device compatible and can be integrated with the leading video players on the market to enhance their content: OVP (online video platform), publishers, pure-players, e-commerce and e-learning. For each interactive video published online, users have access to advanced analytical data, such as the number of views, completion rate and even the click rate on each interactive element. For editorial interactive videos, the average click rate is around 20-25%.
Adways targets five markets:
• Advertising (to increase both completion rate and revenue): Advertising agencies add call to action on their online videos to promote their products and increase their client base;
• Media: Media players streaming interactive shows on catch-up/on-demand TV with exclusive bonus features;
• Corporate: Companies creating interactive videos to improve the impact of internal and external communications;
• Film: Filmmakers and producers creating interactive films to offer an immersive experience to their audience;
• Education: Teachers and trainers enriching their online courses with videos enhanced and structured by different chapters and quizzes;
Clients in these markets have one thing in common: their ongoing quest to improve viewer engagement with their videos. Adways provides the key to successful and engaging videos. Its clients include main Media Agencies suchs as Dentsu/Aegis or Havas, brands such as Volvo, Decathlon, Orange, and TV channels like Arte, M6 and Discovery Channel.
Adways offers a monthly licence subscription service to clients wishing to use the Adways Studio platform. Clients in the advertising industry are offered a CPC or CPM pricing model.
This year, Adways has accelerated its international development in Europe and the United States. As a dynamic, multi-award-winning and fast-growing actor on the French start-up scene, the company is proud to represent French Tech at Web Summit 2015 this November. The trade show in Dublin represents a great opportunity for Adways to promote its new and innovative platform and meet potential clients with whom it can develop its business in Europe.
Adways was co-founded by CEO Jacques Cazin and CTO Clément Tellier in 2010, around the time that online video consumption exploded on the Internet and the launch of the iPad spurred the invasion of tablets. The spread of tactile devices calls for videos to be watched in a new way, where users can actively engage with information.
Adways comprises an experienced executive team made up of 22 interactive video specialists. The company is based in Paris and also has trade offices in New York and in Japan.
To see how Adways Studio works, watch this video: http://adways-studio.com/video/video-adways-studio-presentation.mp4
For a free demo: http://adways-studio.com/try-adways-studio-interactive-video.php
For further information regarding this press release, please contact:
Fran Lambert, Communications Advisor
Business France – The French Trade Commission in London
SW1Y 4SP – UK
Tel: +44 (0)20 7024 3613
Email: [email protected]
View other press releases at: http://www.youbuyfrance.com/uk/
, Adways Studio
, French Tech
, interactive video
, Web Summit