BISCALDI INVESTS IN VIRU from Baltic Beer Company Ltd

By: Baltic Beer Company Ltd  06/08/2009
Keywords: beer, beverages, Alcoholic Beverages

  Biscaldi Luigi Imp Exp srl, a family owned business established in 1969 and one of the leading independent import companies in Italy, has purchased a stake in Brand Independence the UK based owner of stylish Estonian beer brand, Viru. The Biscaldi Group is the parent company of Ty Nant Spring Water Ltd and has made the investment following strong growth of Viru In Italy.   Pietro Biscaldi, Chairman of the Italian group said 'Viru has performed really well in our market since its launch early last year. It is a quality brand with excellent potential. We are confident we can further develop sales in Italy and help Viru achieve the wider international success it deserves.' He added, 'This decision reinforces the entrepreneurial approach our business has demonstrated over 40 years and we are very excited by the prospects for Viru'.   Brand Independence Director, Paul Baxendale said 'The Biscaldi team have a good deal of experience with international brands in many different markets and clearly recognise the opportunity for Viru. We are looking forward to working with them.'   Viru is a 5% pilsner style beer brewed for export in Estonia. It is packaged in a unique octahedral bottle that truly enshrines its character and quality. Brewed using pure deep-well spring water, finest Lithuanian barley and aromatic Saaz hops, Viru is a clean, refreshing lager that delivers consistent maltiness and a light hoppy palate.   Sold in many of London’s top venues, such as the Lanesborough and Browns Hotels, Coq D’Argent restaurant and the Embassy Club, Viru is clearly recognisable as a true blend of style and quality with genuine European heritage.  

For more information contact: Paul Baxendale on +44(0)7966 317757 [email protected] Ends 05.08.09

Keywords: Alcoholic Beverages, alcoholic drinks, beer, beverage, beverages, Bottled Beer, drinks, Estonian beer, Viru beer,

Contact Baltic Beer Company Ltd


Print this page